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E-Commerce Transformation for Entertainment Retail

Transforming E-Commerce with Dynamics 365 & Custom Fulfillment Solutions by Axelliant

Introduction

The client, a prominent entertainment company specializing in theater merchandise like t-shirts and mugs, had a customer base primarily aged 50 and above. They needed a more userfriendly e-commerce platform to meet this demographic’s needs and improve internal operations.

E-Commerce

Background

The client faced several challenges with its outdated e-commerce system. The platform lacked features to cater to older customers effectively, and fulfillment processes were slow and manual, causing delays and inefficiencies. Axelliant was brought in to update their digital strategy and optimize operations using Microsoft Dynamics 365 Commerce.

  • Previous System Was Slow & Difficult To Navigate.
  • Back-End Fulfillment & Packaging Processes Were Manual & Inefficient.
  • Inventory Discrepancies Were Caused By Disconnected POS & E-Commerce Systems.

Customer Business Objective

The company sought to enhance its e-commerce platform to offer a seamless shopping experience for its primarily older customers. They also wanted to automate fulfillment processes and integrate systems for improved internal operations.

  • Improve Customer Satisfaction With An Intuitive Shopping Experience
  • Streamline Operations With Automation And Integration Of Systems
  • Reduce Cart Abandonment Through More Delivery Options
  • Minimize Inventory Errors By Integrating POS With E-Commerce Systems
Ecommerce objective

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Optimizing Retail Operations with Dynamics 365 Commerce

Challenges

The company faced several issues with its old system, including a slow user interface and limited shipping options. Manual fulfillment processes and disconnected systems caused inefficiencies, which impacted customer satisfaction and operational efficiency.

  • Slow & Confusing User Experience On The Platform
  • Limited Delivery Options Caused Cart Abandonment
  • Inefficient Manual Fulfillment Of Products Of Different Sizes & Weights
  • Disconnected POS & E-Commerce Systems Caused Inventory Discrepancies

Innovative Solution

Axelliant implemented Azure Managed Services to modernize the pharmacy’s IT infrastructure, enhance security, & improve operational efficiency. The solution was tailored to meet the pharmacy’s specific needs, ensuring scalability and future-proofing their systems. .

  • Integrated Microsoft Dynamics 365 Commerce For A Seamless Experience
  • Custom Pitney Bowes Solution Automated Fulfillment Tasks
  • Optimized Platform Design For Better Usability By Older Customers
  • Provided Various Delivery Options To Reduce Cart Abandonment
Ecommerce
Ecommerce bg

Conclusion

With Axelliant’s expertise and Microsoft Dynamics 365 Commerce, the client transformed its e-commerce platform and internal fulfillment processes.

The new solution created a more intuitive shopping experience and operational efficiency, effectively addressing the needs of the older demographic and reducing inefficiencies.

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